Does Bollywood have a responsibility towards CSR? If not then who?

There are many stakeholders in Bollywood such as producers, directors, writers, singers, actors, actresses and many others. Huge amount of contractual and material transactions that happens daily in Bollywood industry and the producers are making big bucks from movies releases and so on.

How can we bring them to take the ownership of CSR? How can we bring them to support community at large in India? How can we bring them at the forefront to support the issues such as poverty reduction, education for poor, women empowerment, environmental degradation, sustainable cities and climate change? Can they make more movies focusing on these areas to educate people in and out of India? Can they organise regular event around India to support such activities? Or can they set up a board or an "NGO - Bollywood" where every member contributes certain amount and the funds are utilised towards addressing those pressing issues? Much more needs to be done. Certainly there is a room for this type of work to take place and support social, and environmental aspect of the society. Bollywood has a power and enthusiasm which should be brought in to the action. Some individual who are part of Bollywood may be already doing some work towards this but how can we bring the whole of Bollywood together and make a Bollywood “Corp” a sustainably responsible entity??

Comments

The Value of Vultures - What’s a vulture worth? A lot more than you might think.

Illustration by Kelsey King June 4, 2014 — Editor’s note: The following is excerpted from What Has Nature Ever Done For Us? How Money Really Does Grow on Trees (2013) by Tony Juniper. In the book the author explores the economic value of nature, pointing to examples of natural services that are (or were) provided for free by nature, and which are being removed at our cost. Juniper argues that in light of this realization we should stop treating natural systems in a destructive manner. Published here with permission from Synergetic Press. One bright clear morning in April 1993 I was aboard a British Airways 747 that was preparing to land at New Delhi Airport in India. As the aircraft started its final descent from about 1,000 meters, I noticed vultures. Their broad wings, with flight feathers spread out like a span of long fingers, had taken them to the height of the plane. From this vantage point their incredibly sharp vision would enable them to scan t...

New research points to risk peak oil presents to business

The sun sets behind an oil well sited in the middle of a soybean field in 2008 near New Haven, Illinois, USA. Photograph: Scott Olson/Getty Images For many years, the most compelling issue driving sustainability efforts among businesses, consumers, governments and activists has been climate change. We are all becoming increasingly concerned with the impacts of rising temperatures and extreme weather events on our supply chains, cities, transportation networks, agricultural industries, and lives. We have become increasingly alarmed about the results of burning too much coal, oil and gas; the consequences of excessive emissions resulting from some of the most useful substances humanity has ever harnessed. We have identified our most important struggle – to maintain economic growth while reducing carbon emissions. Because our concern has been first and foremost the concentration of CO2 in the atmosphere, we have designed and sporadically implemented economic i...

Food Waste and Climate Change

Climate Change and increasing level of greenhouse gases are interconnected and most concerning issues of the time. From food growing to consumption there is so much waste thrown out to go to landfill. In landfill, food waste generates methane – a greenhouse gas 22 times more harmful than CO2 (Baker, Fear and Denniss 2009). As per Australian Institute “Household Food waste is accounted for greater than $5 billion worth of food that Australians throws out each year” .(Baker, Fear and Denniss 2009). Food scrap and left over is considered as waste and discarded in many restaurants, hotels, hospitals, major food chains and individual household. Wholesaler then distributes the food to retailers in trucks which produces CO2. Individual Households throw away not required food and the food packaging is then collected by local council who employs people to collect garbage in heavy garbage collection trucks which requires petrol and produces CO2. Every single process from growing food to consum...

Sustainability A way of life!

Search This Blog