Does Bollywood have a responsibility towards CSR? If not then who?

There are many stakeholders in Bollywood such as producers, directors, writers, singers, actors, actresses and many others. Huge amount of contractual and material transactions that happens daily in Bollywood industry and the producers are making big bucks from movies releases and so on.

How can we bring them to take the ownership of CSR? How can we bring them to support community at large in India? How can we bring them at the forefront to support the issues such as poverty reduction, education for poor, women empowerment, environmental degradation, sustainable cities and climate change? Can they make more movies focusing on these areas to educate people in and out of India? Can they organise regular event around India to support such activities? Or can they set up a board or an "NGO - Bollywood" where every member contributes certain amount and the funds are utilised towards addressing those pressing issues? Much more needs to be done. Certainly there is a room for this type of work to take place and support social, and environmental aspect of the society. Bollywood has a power and enthusiasm which should be brought in to the action. Some individual who are part of Bollywood may be already doing some work towards this but how can we bring the whole of Bollywood together and make a Bollywood “Corp” a sustainably responsible entity??

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