Sustainability A way of life!

Illustration by Kelsey King June 4, 2014 — Editor’s note: The following is excerpted from What Has Nature Ever Done For Us? How Money Really Does Grow on Trees   (2013) by Tony Juniper. In the book the author explores the economic value of nature, pointing to examples of natural services that are (or were) provided for free by nature, and which are being removed at our cost.  Juniper argues that in light of this realization we should stop treating natural systems in a destructive manner. Published here with permission from Synergetic Press.   One bright clear morning in April 1993 I was aboard a British Airways 747 that was preparing to land at New Delhi Airport in India. As the aircraft started its final descent from about 1,000 meters, I noticed vultures. Their broad wings, with flight feathers spread out like a span of long fingers, had taken them to the height of the plane. From this vantage point their incredibly sharp vision would enable them to scan t...

The sun sets behind an oil well sited in the middle of a soybean field in 2008 near New Haven, Illinois, USA. Photograph: Scott Olson/Getty Images For many years, the most compelling issue driving sustainability efforts among businesses, consumers, governments and activists has been climate change. We are all becoming increasingly concerned with the impacts of rising temperatures and extreme weather events on our supply chains, cities, transportation networks, agricultural industries, and lives. We have become increasingly alarmed about the results of burning too much coal, oil and gas; the consequences of excessive emissions resulting from some of the most useful substances humanity has ever harnessed. We have identified our most important struggle – to maintain economic growth while reducing carbon emissions. Because our concern has been first and foremost the concentration of CO2 in the atmosphere, we have designed and sporadically implemented economic i...