Tuesday 8 April 2014

Re-thinking Progress: The Circular Economy by Ellen MacArthur Foundation





Six “Know Thys” of Sustainability

The challenges humanity faces today are perhaps our greatest in history. Over the next 50 years, fortunes will be gained and lost, companies will rise and fall, leaders will come and go. With so much at stake and so much to change, a properly motivated and equipped individual can have a profound impact. No matter where you come from, where you work or what your career path, sustainability gives each of us a unique opportunity to leave our mark.
With that in mind, here are six things you must know to prepare yourself for successful sustainability efforts in business. These six “know thys” can help you focus on the right areas, contribute to useful dialogue, convene the relevant players, collaborate for visionary change and deploy resources for lasting outcomes.
Know Thy Planet
Our planet is an extremely complex system of elements that interact according to the intractable laws of science. But humankind’s heavy footprint has put the planet’s natural systems (which we are a part of and depend on) out of balance. If you want to be part of the solution, you need solid grounding in how our planet functions. That’s not to suggest everyone should have a Ph.D. in geophysics. But a fundamental grasp of the principles of biology, physics and the chemistry that binds it all together, will keep us on track.
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